Final written briefs.

These are my final written briefs based on the changes that have been made throughout the module. 

I've written a short evaluation of each project to state how the brief began and how it has changed.

Black and white print
This brief came from Tigerprint as a competition where they asked you to design a maximum of five repeat black and white patterns. I submitted three entries but unfortunately I didn't win. At the very beginning when I first wrote the brief I hadn't even defined the product range but just stated that the patterns would be applied to a range of products. I then re-wrote this brief and wrote a list of products I was going to design. By the end of this project I have taken a few of these products out but for justified reasons. The biggest thing I changed was that instead of competiting against Paperchase, my products would be designed for Paperchase. This didn't mean changing anything massively as such, just revisiting the product range to make sure it fits with the company. I changed storage boxes to gift boxes because gift boxes fit into the product range a lot better in terms of there being stationery products and then gift products as before it didn't really fit into either category. The great thing about this was that I didn't actually have to change anything about the box but decided it suited a different purpose better. I also got rid of postcards because I felt that consumers are more likely to go for the greetings card option with this being blank and it seems to have more quality than a postcard. Postcard also didn't really fit in with the Paperchase product range because i've never seen anything like that instore. I knew the briefs would be subject to change and I feel these changes have made the brief so much better than the original intentions, i've feel i've learnt so much more by applying these changes.

The Wind in the Willows
This brief started off as a simple bookcover because I was just basing my own brief on that of the penguin design award one. I decided to extend the original brief and create a whole promotional range of material in order to go along with this cover and make the brief more substantial. The range went from being just a bookcover to a range of promotional posters, a range of bookmarks, shelf banners/wobblers, prints, postcards and window display. This was definitely a lot better because it meant I was pushing myself more and testing a range of skills so I was certainly going to get more out of this brief. By the end of the brief the product range had changed again. These changes were quite small and were with the promotional posters, window display and banners. I realised that if I create one substantial enough design for the promoting the book then this could be used on a range of different scales to suit different purposes and if the advertising was all the same then there would be no confusion. I also changed banner to bunting because after seeing something online I felt inspired to do something completely different that would be more engaging for children. This brief has shown me how much the research can inform design decisions and inspire my personal practice. 

Illustrative type
For me, this is the brief that has developed and changed most throughout the module. Originally I was just going to design typefaces based on themes of personal interest and create prints from them of the full typeface and then write quotes with the letterforms. I was really struggling with this brief intially and I think that it was because it was so broad and didn't really have any focus at all so I kept putting it off. I then came up with the concept of basing it on the theme of film and extending the brief via proposing a company and a product range. This idea was a lot better because it made it substantial and gave me a lot more to work with as well as focus. Once I had defined the product range and theme I was away with this brief and really enjoyed it. This was the brief that had the least amount of changes in terms of the product range and all that was changed was I took away the idea of creating personalised name signs. I decided to get rid of this product because it's only specific to a section of the target market and I want to try and make the products desired by all areas. Although this product range is quite small, I don't feel that effects the brief because the focus was still, at the end, on designing three full typefaces and I feel I have achieved this considerably well. 

Coca-Cola
Coca-Cola wasn't actually one of my original ten briefs that I had written at the very beginning of the module but I brought this in after being told we had to consider how our dissertation could link to our practice. I thought it would be great to have a brief running alongside my dissertation because one would constantly be informing the other and they should both hopefully prove pretty strong. I've always been aware that Coca-Cola produce a limited edition range of bottles every year so thought this would be a great and fun project for myself and there were particular things I could also get out of doing this brief. I chose the theme of christmas because we were getting to that time of year so thought it might help me be more festive but also because there are so many possible outcomes for this so I knew I wouldn't be stuck. This is also a big time of year for the company and they always have a design for it so there would be plenty of research. The product range shrank slightly with this brief because I decided not to use the floor sticker and not create the shelf banner. The reason for doing so is because the concept of this brief is to really create and promote the bottle designs and with these two elements I felt I was designing them for the sake of extending the product range. I don't feel that they promote the product as such and spread the message so they are particular necessary. This was a good project because I got to design things I haven't before and have a real focus on the context of things and how they would exist in the real world. 

This is a copy of the original penguin brief so that you can see how i've extended it within my own.