This is the final prouct range for the Wind in the Willows brief. The range works really well together even with the flat purple being used within the bunting because this has been taken from other areas of the designs. Although the overall design elements are very simplistic I feel that this is something that makes this project so successful because it definitely meets the intended target audience. Initially I wasn't sure about this project because I didn't really know what I could do with it to stand out from all the existing design for the same story. I think I really surprised myself and enjoyed creating all the various elements, i've managed to put my own unique twist on this brief. The bunting, bookmarks, postcards and prints would be displayed for sale within plastic bags in order to maintain the quality and also for the purpose of the keeping each product tidy if a consumer was to decided to collect them. Having these plastic bags puts the products into more of a context and makes it easier to imagine what they would be like if they were actually for sale. The bunting was originally for the purpose of promotion within the store but I've also decided that this could be bought by consumers in order to decorate a childs room if they are a big fan of the story. The products would only be available to buy throughout the period of the launch and promotion so this encourages the consumer because they are getting something completely unique. The prints would be packaged and sold seperately as a sort of 'print to collect'. The promotional poster will work on a range of scales depending on whether its being displayed in a bus stop or in a library. Having the same design keeps the promotional side consistant.
Specifications
Bookcover: matt medium stock
Bookmarks, postcards, bunting and prints: watercolour card
Promotional poster: medium stock with a gloss finish
All of the above products were specifically crafted for the purpose of photographs and not submission.
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