Thursday, 6 December 2012

Illustrative type; final products//specifications.


This is the final product range for the illustrative type brief. I decided to only create one range of products for one of the typefaces because the other two would utilize a very similar style/layout consideration as a sort of company watermark to keep everything similar. This project was also more about the actual typeface design rather than the products so I didn't want to spend too much time focusing on the products. This is also a reason why there isn't really a lot of development for product layout, due to the focus of the brief and what I wanted to get out of it. Other briefs would give me the opportunity to explore layout within various designs. All of the products utilize white space in order to keep them quite minimalistic because I wanted the focus to be on the typeface as this is what the company is all about. The company logo would be applied to the back, bottom and inside of products so for exmaple, on the back of any prints, the bottom of mugs and inside the t-shirt around the neck area. This seems to be a consistant thing throughout brands (being an owner of many t-shirts i'm aware of this). All of the products above apart from the typefaces would be for sale, I printed the typefaces for the point of submission so that tutors would be able to see the quality of them in print. The print would be avaliable in a range of sizes from A4 to A0 depending on what the consumer would like. The t-shirt would also be available in a range of sizes, from childrens to adults sizes. Realistically if this was a company you could have more than one quote for each film and consumers could put in requests hense me designing a complete typeface as well as this being a requirement of my self written brief. All products would be avaliable to buy online so if I were to extend this project and think more about the brand then I would definitely create a website template and pages in order to show this in more context.

Specifications
T-shirt: 100% cotton and available in a range of sizes from childrens to adults. 
Print, postcard, keyring (inside): cartridge paper. 
Mug: bone china.

All of the above products were specifically crafted for the purpose of photographs and not submission. 

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