Product/Range/Distribution; Workshop two.

This workshop got us to think about our brief in further detail to see what we might need to change on the intial written brief.


5 problems i'm interested in solving:
- Creating a piece or multiple ones that are illustrated to visually communicate. 
- Creating design for editorial to compliment text.
- Work as much with type as image and how this is applied to a few of the briefs. 
- How can something visually communicate well enough to make an audience interested? Uniqueness. Selling point. 
- Rebranding something to refresh and intruige the audience. 


5 messages I want to deliver:
- Illustration can capture attention and create interest. 
- If something is visually exciting and different it will sell. 
- Editorial is as much about the imagery as it is the text. Each compliments the other. 
- This particular magazine is desirable because it's limited edition.
- Certain films aren't just for children, they can be enjoyed by all.


5 reasons why:
- I want editorial to be seen as more visually exciting and use it to engage people more. 
- Illustration can highlight films more so than text because films are highly visual to begin with.
- People presume editorial is for adults so on that basis bringing in 'childrens' films will reach out to a larger audience and change opinions. 
- A consumer looks for a 'one off' so creating limited edition should sell. 
- Refreshing a brand at a limited edition point will add value and a collectors element. 


5 facts about my subject/content:
- Designs for the Little White Lies magazine are usually strictly illustrative. 
- It's a bi-monthly independent magazine about the film industry. 
- There is a defined list of the most popular films for each year online.
- Content of the magazine usually relates to the latest films. 
- Each issue of the magazine is themed around a particular film.


5 facts about audience/context:
- The audience is film fans.
- The audience is 18+ (up to around 30).
- The context is editorial design for the film industry.
- The audience is likely to be regular visitors to the cinema. 
- The audience is enthusiastic about film and also passionate. 


5 distinct products I could produce:
- A series of magazine covers.
- Illustrative or factual postcards.
- A series of illustrative posters/prints.
- T-shirts.
- Stickers.


5 elements that could turn magazine covers into a range:
- Having a range of different films on each cover in the series.
- Having the same film but different illustrations on each cover. 
- Changing the layout for the same film. 
- Creating the same cover but using different materials. 
- Including covers for all the sequals of films so you'd have a range within the range. 


Think about what you can produce and for what purpose.