This brief was set to get us thinking outside the box a little bit and to give us a break from our usual practice. There didn't have to be a final idea, it was mainly considering the concept and thinking BIG. We were split into groups and asked to come up with an event that could be held in Leeds in the summer of 2012. The inspiration for this event was things like Woodstock, social interaction and harmony.
We started to consider some sort of festival we could create other than the usual music festivals. The idea then came about that food brings people together so why not create a food festival. As soon as we had this idea it was onward and upward. We decided the festival would be multi-cultural and could come about in the form of a street party. We wanted this to be an opportunity for different cultures to come together as this would give everyone the chance to try things they maybe haven't before. It also meant there would be something for everyone as people are vegetarian or don't eat meat etc. for religious reasons. We then began to consider countries that could be included in the festival so that there was a broad range of food. We also came up with the idea that famous chefs from the countries could do cooking demonstrations.
We each chose two countries to go away and research so we could become more familiar with the type of things they like to eat and their beliefs. In particular we chose to look at a brief history of each country where food is concerned, if they had an famous chefs at all that we could include in our festival and a few recipes.
We were told to consider the bigger idea rather than little details so we thought it was essential to come up with a name for the festival. Initially we came up with 'Meet Feast' and a tag line 'Make food not ward'. This was based on both the fact that food brings people together and also our festival was going to be a place you could go and meet new people whilst consuming food. A few people in the group however, got amusement out of this name so we decided it would be best to change it. We then came up with the name 'FUD' which was short, snappy and straight to the point...meaning food! We also came up with a date for the event but then we were reminded that the small details are not important with this brief.
After a brief discussion with john at the end of the first session he told us to consider;
1. The idea
2. The story
3. The event
4. The look and feel
5. Will the event be amazing?
Our group also decided that each of us would go away and design various different elements of the festival as promotional material that would make people want to attend.
I decided to create some 'teaser' poster design ideas so that people would want to know more about this festival. My colour scheme somehow ended up being red, green and blue but these work quite well together and the ideas are simplistic. I used the fact the 'U' can be turned into a smiley face to make the whole idea seem more inviting and happy. This also created quite a good idea for a logo.
On the second session with John we created some design boards ready to present our idea to the rest of the groups. Myself and Alex looked at ways in which we could advertise our event... THE BIGGER THE BETTER! we came up with some really wacky ideas but this didn't matter because when we began this task we'd been told we had no budget at all. I also added my poster designs to this board so that it looked a bit more interesting and people could understand the sort of feel we were going for. Max was coming up with little incentives and one of those happened to be receiving a free helicopter, we all though this was completely ridiculous but then John liked the idea because this was 'thinking big'.
Overall our festival would be lively, happy and tasty! We'd hope that people from all over would visit Leeds to join in and as Leeds is quite multi cultural anyway we feel it would be pretty successful. It would line the streets of Leeds so people wouldn't be able to miss it and its an easy location to access. We even considered giant versions of foods that could be shared just to make it more exciting. At the end of the day everyone loves food so this would be a great festival!
I feel i've got a lot from doing this task because its made me think more about exploring outside my comfort zone because nowadays things you think are impossible actually aren't. It was also really good to concentrate on the content of an idea rather than the final outcome because it meant anything was possible and you could let your imagination run wild.
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