Good is... revised project rationale.

Good is... the ipod evolution. 

Why? 

1. It's a range of very iconic products

2. Each ipod has a huge target market to suit consumers of all ages

3. It has changed the way we both listen to music and purchase it

4. It's evidence of how far our technology has developed

5. With the range of ipods there has been a lot of time to rectify any problems

I intend to educate my audience on how ipods have evolved over the years and promote the re-launch of an old ipod as a limited edition to consumers with an interest in music and technology.

In order to achieve this I will produce... 

PRODUCT;

A campaign for the re-launch of an existing ipod.

RANGE;

Limited edition packaging, an A2 poster showing the evolution, a series of 3 bus stop advertisements, an A6 booklet. 

CONTEXT;

The packaging and booklet will come with every limited edition ipod. The A2 poster will be found in any store that will be retailing the limited edition ipod. The promotional bus stop posters will be displayed around cities all over the world to capture the intended audience.