Tuesday 18 October 2011

Good is... project rationale.

Good is... the ipod evolution. 


Why? 
1. It has been quite a few years since the very first ipod was launched so Apple have had a lot of time to rectify any problems. 


2. It shows how our technologies have developed over time to become this fantastic thing that can fit in our pocket. 


3. Each single ipod has a huge target market to suit consumers of all ages.


4. People have taken interest and bought into the products for them to be able to develop so far. 


5. It has changed the way we both listen to our music and purchase it. 


I intend to inform and educate people who may have already purchased the product exactly what they have bought into, the way the products have changed over time and also inform those who may have a general interest in music of this ipod evolution and the changes in the technology. 


In order to achieve this I will produce a timeline of the ipod evolution to show exactly how it began and where its got to now. I will produce an A2 information graphics poster using colour to distinguish each separate generation of ipod and illustration to show what each one looked like. I will also create a pocket size foldable timeline which will contain the same information just in a different format. The poster will be available from Apple stores worldwide and also displayed here to inform potential buyers what a great product they are buying into. The foldable pocket size timeline will come in an envelope and be given with every purchase of an ipod. 

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