YCN; The problem//re-written brief.

The intial problem: 

Promote the Imaginative colours tool by Fedrigoni to the UK design industry by creating a fully intergrated campaign. 

Our concept:

Once we had an idea of what we wanted to do with the brief and the direction we wanted to take it we had to re-write the brief and also write a rationale to accompany this. The re-written brief would make it clearer exactly what we were going to do and is something we can refer back to at any point. The rationale is also really useful because it breaks the brief down even further so we know what we are trying to accomplish. It also gives an initial idea of the processes we might use for our physical design work. Both elements help us understand the brief more because we are questioning exactly what the clients wants and also what our problem is. These two elements may change as we go through the course of the brief depending on if we come up with better ideas in terms of our concept.