Monday 5 March 2012

YCN; Second workshop//briefs.


The second workshop was all about breaking down the brief and really understanding what the company was looking for. We had to identify things like the audience, problems stated within the brief and annotate on the brief things we identified as we were going through. We got a lot out of this workshop because it helped us understand more so what can be done about this brief and meant we could then go forward and re-write the brief based on the ideas we had and the fact it could be written in a way that was more ideal for us. Part of this workshop was also looking at the briefs that we'd chosen that we didn't really like or we also liked and coming up with reasons for liking/disliking each of the briefs so our decisions were justified. 

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