YCN; Invitation design.

I came up with some initial ideas for the invitation design but when we looked back over them most of them had been done before so we had to try and create a unique edge on one if not come up with a completely new idea. When we looked at the books for invitation design research there was one in particular that we liked, the long envolope type design. Charlotte came up with an inital colour and gradient design and layout for the invitation of which we created mock-ups which looked quite good. After this Charlotte also came up with a poster design that could be given out to guests as limited edition. Due to the colour differences between this and the invitation we decided one needed to be changed to suit the other. We felt that the black worked best for the poster so chose to stick with this for everything we created. 


To actually mock-up our invitation design we initially printed out black on white stock so the stock would be the same throughout all deliverables. We decided to laser cut the front of our invitation holder because this would showcase the gradient on the front of the invite best. The idea of this gradient was that it linked to the logo we created first. When we first laser cut the printed stock it was having trouble cutting through due to the thickness and the settings we had chosen. It was also leaving a really obvious burn mark on the stock which is something we didn't really want. Another issue we had was the fact the counters kept falling out due to the nature of the type so we had to alter this a few times so that they would stay in, although very delicate, it worked eventually! After having the issues with the printed stock we decided to use black card and this worked a lot better, although the colour isn't quite the same, this can be altered once we have taken photographs. We also created a range of gradients to see which would work best. 

I took a range of photos of our final invitaion design to showcase it properly and some of these could be used on our final concept boards. This was before we put it together but you get an idea of the affect it has and it works really well, it showcases the colour brilliantly. The other feature we added to this invitation design was the Fedrigoni logo on the back this was kiss cut on the laser cutter so it just scored the stock rather than cutting it out completely. This gives the overall design a really high quality finish.