YCN; concept boards.

Once we began researching into the ideas we had we came up with some intial concept boards for our second crit that began to explore our ideas in more detail. On these boards we included, the problem/concept, comeptitors and audience, the product, visual direction and promotion and distribution. We felt at this stage these were some of the most important aspects of our brief as we hadn't obviously started to design anything. These are all things we'd already identified and understood fully to communicate our initial ideas. They communicate an idea of where we'd like to take our work visually so we are able to get feedback on this in the crit.