YCN; Event logo.

We spent a while trying to come up with a unique name for our exhibition but realised we were maybe trying to make it too complicated. We thought if we simply called it Imaginative Colour, this would link back to the original product we are promotiing, a simple yet effective connection. 


To begin desigining our logo we printed off fonts to draw from so we had a starting point. We went for mainly serif fonts because these tend to be used more in print based work but also experimented with sans-serif just to see how this would look. The photo of designs is the designs I came up with for the logo. I experimented with a variety of colour because the imaginative colour tool itself has a range of colours within it. The serif fonts definitely looked better because they have this high quality and sophisticated look to them and some fonts work better than others. One of the things that seemed to be coming through these designs is a gradient design forming with a mixture of two colours. Charlotte took this gradient approach a little bit further and applied it to Times New Roman, this was experimented with until we came up with something we felt really worked. The final logo is that, that fades out in the middle with a mixture of two colours (green and orange in the issue document). This works really well because has a dream like effect to it which would represent the imaginative side of the brief. We then experimented with this logo but over a range of different colours and it still had the same positive effect. We also looked at the different ways we could present our logo to decide which would be best. We took note of the angles used for the gradient so we can apply this to other elements.