YCN; Swatch booklet design.

Intially for the swatch book design I created a few nets based on things i'd seen before and also the Fedrigoni swatch booklet I have posted on design context. I wanted to create something that would showcase all the various colours that would be found in each swatch booklet as seen with Fedrigoni's other swatch book. I also wanted it to be visually interesting in terms of design but not complicated. In keeping with the other designs so far, I automatically knew that the cover would work best if it was black. Once i'd created all the nets we decided on one we liked best, this was the circular design that was cut out in the middle. We agreed that this design would be better if it was more angular because this is in keeping with other things we have created. I then created the net for this in illustration so the shapes were exact. Each shape would be slightly off center because this makes the design a lot more interesting visually. When I created the new net for this design as a mock up I found that the last few shapes if we were to have ten samples were too thin so other colours couldn't really been seen through them. Seven samples worked a lot better in this sense and meant that the design could easily be pocket size because it wasn't too chunky. The idea is that there would be a range of different colours and a lot of different swatch booklets so every colour of the imaginative colours tool was covered, the clients could then take which ever swatch booklets were relevent to their company. They are credit card sized so could be easily stored. The intial idea was to laser cut 'Imaginative colour' on the front cover of the booklet but because this proved difficult even with larger text on the invitation design we decided this probably wouldn't work. I decided to cut out a small section so that all the colours could still be showcased. The first being a horizontal strip, although this looked good it could communicate a lot better. We then tried to create a shape that related more to serif fonts because this is a consistancy throughout, this worked a lot better and seemed to be more interesting.