Usually to advertise an exhibition one of the methods is poster design as these can be seen by a large number of people and get the message out there. I started some intial poster designs based on this and experimented with making the gradient work on a coloured background but didn't feel the effect was as strong. I then tried to make the background a gradient too but didn't know if this made the logo and the background clash too much. I realised then that because our event would be invitation only we didn't nessecarily need posters to advertise because we didn't want 'just anyone' turning up to it.
Charlotte then came up with the idea of finding a quote based on colour and making this into a poster design that could be limited edition and handed out to guests at the event. This idea would be really successful because most people appreciate a freebee when attending events etc. Due to the quote above relating to illumination Charlotte came up with the proposal that the ink the quote is written in could be glow in the dark, this would definitely add to this 'limited edition' look we are going for and would be something different. The idea of the quote having a slight gradient on it is so that it links to other elements we have created. This poster would be A2 size when printed. This is also where the colour and black colour scheme came from so that everything would link together because a black background works best for this poster.
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