Communication is a virus; refresh.

After having our crit it was brought to our attention that our original idea had too many unanswered questions and needed more a purpose to persuade people to try all these new activities. The other problem was doing more than 20 ideas would be aiming a bit too high and the whole idea in general has been done so many times before. 

We got together again after the crit and came up with a new idea, an 'anti-facebook' campaign. This would involve getting people to switch off facebook for at least one day and doing something else that involves socialising. This encourages people to get out of the same old boring routine and be more social, instead of staying indoors. Being facebook users ourselves really helps because we can relate to the things we are dealing with and we already know how it makes people feel. We want to now create a high impact campaign that plays on the fact facebook makes people insecure etc, in a bid to make them realise its not all its cracked up to be and to try and make them do alternative things.