Top four briefs//workshop two.

These are the top four briefs I have decided to work on for the next ten weeks. I chose them because I feel they are the ones I will get the most out of. Initially one of my top four was the collaboration for the yearbook but the I realised this doesn't need to be done until the second half of the year so I chose a different one instead. In the second workshop we had to consider what we will get out of these briefs in terms of our personal practice which has made me realise a couple of mine need to be extended/re-written. 

Brief one: Black & white print. 
SKILLS
- Repeat pattern 
- Illustration
- Layout
- Branding
- Research

CONTEXT
- Stationery 
- Retail 

CONTENT
- Illustration
- Pattern design
- Research into existing products

PRODUCTS
- Notebooks
- Pencil cases
- Bags
- Pens
- Pencils
- Storage boxes
- Gift bags
- Wrapping paper
- Cards
- Gift tags
- Postcards

A print based investigation of repeat pattern with a focus on retail. 
I am going to create a repeat pattern that can be applied across a large range of products because this will allow me to explore product range to its fullest extent with having so many possible outcomes. It will also give me a chance to research into print processes. 
Product: Black and white repeat pattern
Range: Notebook, pencil case, bag, pens, pencils, storage boxes, gift bags, wrapping paper, cards, gift tags, postcards
Distribution: In stores and online



Brief two: Penguin design award 2013. 
SKILLS
- Illustration: hand rendered
- Layout
- Type//illustrative
- Client based: meeting a brief
- Print: stock apropriate
- Branding: keeping the brand style and standard

CONTEXT 
- Competition 
- Publishing
- Design for print
- Childrens illustration
- Branding

CONTENT
- Imagery
- Type
- Story synopsis 

PRODUCTS
- Book cover both printed and digital

An image based investigation of childrens illustration with a focus on book cover design. 
I'm going to submit an entry to the penguin design awards 2013 because this will give me experience in designing for a client. It will also give me the chance to explore contexts i'm not that familiar with. 
Product: The wind in the willows book
Range: Book cover
Method of distribution: In store and online



Brief three: Illustrative type. 
SKILLS
- Type
- Illustration
- Layout
- Hand rendering
- Research
- Screenprinting

CONTEXT 
- Typography
- Retail
- Print

CONTENT
- Illustration
- Text//type
- Shape
- Colour experimentation

PRODUCTS
- Posters//prints
- Full typefaces including numbers

An illustration based investigation of typography with a focus on hand rendering. 
I am going to design a series of illustrative typefaces because this will allow me to explore type conventions and also work on my hand rendering skills. 
Product: A series of illustrative typefaces
Range: Posters//prints and finished typefaces
Method of distribution: In store and online 



Brief four: Coca-Cola.
SKILLS
- Software
- Research 
- Print processes
- Illustration
- Layout
- Typography

CONTEXT 
- Advertising 
- Branding 
- Illustration
- Design for print
- Design for screen

CONTENT
- Persuasion
- Coca-Cola
- Food and drink

PRODUCTS
- Posters
- Online banners
- Bottles
- Flyers

A research based investigation of advertising with a focus on illustration. 
I am going to design a fully intergrated campaign to promote next years limited edition range of Coca-Cola bottles because this will give me the opportunity to explore branding and also print processes, as well as linking in with my dissertation. 
Product: Coca-Cola bottles
Range: Bottle designs, packaging, online advertising, bus stop posters, billboards, magazine spread 
Method of distribution: Online, in print, large scale advertising, in store