Good is... FINAL project rationale.

Good is... the ipod evolution. 

Why? 

1. It's a range of very iconic products

2. Each ipod has a huge target market to suit consumers of all ages

3. It has changed the way we both listen to music and purchase it

4. It's evidence of how far our technology has developed

5. With the range of ipods there has been a lot of time to rectify any problems

I intend to educate my audience on how ipods have evolved over the years and promote the re-launch of an old ipod, the ipod classic third generation, (with up to date features and a new sleek outer casing) as a limited edition that can only be bought from the Appleexpo London 2012. 

In order to achieve this I will produce... 

PRODUCT;

A campaign for the re-launch of an existing ipod.

RANGE;

Limited edition packaging, a A2 poster showing the evolution, a series of 3 bus stop advertisements and a paper bag that the product will be placed in once bought. 

CONTEXT;

The packaging and evolution poster will come with every limited edition ipod. The A2 poster will also be used billboard style as part of the stand at the Appleexpo. The promotional bus stop posters will be displayed around cities all over the world to capture the intended audience.