I didn't really know where to start with the busstop poster design. In previous projects i've always began with a white background and laid everything out and then kept the background white. I didn't want that the happen with this project as I wanted to experiment more and do something i've not done before.
This time I began with the background experimentation and because i've enjoyed using textures is on of my other briefs I explored that. Initially I used an icey texture because I know existing coke adverts tend to use ice cubes within them. The blue however, wasn't really working with the colours used in the bottle design so then I went for something completely different and tried a snow texture. The snow texture links in quite well because the theme is christmas but I don't want the background to stand out too much because the bottle need to be the main focus so i've applied opacity to this in order to knock it back a bit. I still wasn't completely satisfied and didn't like anything i'd experimented with so I decided to move on to the layout and come back to this.
I started with the three bottles because I thought once I had a general layout for these, the rest should be pretty simple as they all need to link together. I found an existing advert in a magazine so had this whilst desining these posters for inspiration. My natural instinct would have been to centralise everything without this ad for inspiration. I want the logo to be big enough to be seen and recognised but not so much that it overpowers the bottle design. This general style of layout i've gone for works quite well because theres balance with having the logo at one side and the bottles at the other.
As well as experimenting with further layouts I then thought could I bring the tag design into the equation because you can't actually see the back of the bottles but this is part of it. This would really emphasise the whole christmas concept too. No matter where I placed this tag it just didn't look right, I even tried to make it different sizes in order for it to fit in but this wasn't working so I just decided to scrap the idea.
However, I could bring emphasis on the christmas idea via the Coca Cola logo in creating my own christmas version of it very simply. Christmas is very highly linked to this brand now so simply by having 'Coca Cola christmas' it speaks for itself. I've used a font called Zapfino for the 'christmas' and amazingly it fits really well with the original logo so can be seen as entirely new logo. I definitely think having the christmas in red works better too because it makes it seem like one rather than two seperate things.
Once I came up with an idea for the layout I went back into researching background ideas. I found this background on google images and thought it was perfect because it link in nicely with the background of the actual bottle designs.
When I applied it to the background I took down the opacity in order to knock it back a little bit but just enough so you could still slightly see the snowflakes. The fact the background was already red was also great because this compliments the bottle design brilliantly. I then needed to consider adding in the website that people could visit and how this would work with the rest of the design. It doesn't need to be particular large because people will look at it as an option as long as they see the main product.
Having it here doesn't really work because it seems to be quite hidden.
I finally came up with this design on the right that i'm pretty pleased with because its simplistic but it communicates and delivers. I'm still not completely satisfied with it though because there looks to be something missing.
I took one of the single bottles and played around with the layout of this. Due to the fact it's a single bottle the design differs slightly from the design of three bottles. Although I came up with a few possibilities, I feel having the front and the back on the ad is really important because the back is just as well designed and considered as the front. It also utilizes the space within the advert. Larger bottles also work in this sense but I feel if I keep them the same size as on the first advert, everything will link together better. I also came up with the idea of placing the repeat pattern as a strip down the side of the ad. This looks great and just adds that little thing I thought was missing before. It makes the background look less washed out with a hint of boldness in it.
I then applied the same layout and style to each of the posters and feel the result is really strong! They work great together as a set and will also work really well when they are not together because each speaks for itself. Although I initially felt quite stuck, i'm really pleased with the result because the designs look unique and different to others i've seen from the company and they are all about keeping things fresh.
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