Monday 26 November 2012

Coca-Cola; santa imagery development.

This is the vector version of the original hand drawn santa. The santa claus design was really easy because there was no need for experimentation with colour as he's famous for his red clothing. The original red I used however was far too bright and I wanted to use Coca-Cola red to link it back to the brand and the original place where this red santa was born. The design on the right definitely looks a lot better because the red is more easy on the eye. The black outline on this design is definitely what gives it it's character and the image almost looks as though it has personality. 


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