Thursday 29 November 2012

Coca-Cola; online advertising.

Due to the fact online banners take up a small amount of the space, there wasn't much that can be done with this layout so I went for a really simple idea of using the repeat pattern backgrounds I had created for the bottle design and applying this to the banners. I feel that by simply having the logo on there and the imagery it's enough because consumers know that if they click on something like this then it will take them out to a website and in this case, the Coca-Cola site, featuring these limited edition bottles. These could be applied to sites such a youtube and apps such as spotify but realistically any site that realies heavily on advertising can take these on. The banners would be static because I feel that the imagery has a big enough impact in terms of colour so will capture the audiences attention. 

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